Welcome to the Customer Experience Exchange: The international forum for Chief Customer Officers

Every business unit within an organisation directly influences customer experience and so unifying and aligning these divisions has become a core priority for enterprises globally. Whilst Chief Customer Officers have highlighted this as their greatest challenge for 2013, the ability to demonstrate a stronger ROI and deliver a seamless multi-channel customer experience have also been cited as being critical to business success.

November will once again see the Customer Experience Exchange bringing together the world’s leading minds in customer and brand experience, from across a range of B2C and B2B organisations, to openly discuss key issues including:

Making the customer everyone’s number one priority
Developing a seamless multi-channel customer experience
Adopting a customer centric approach through effective people engagement, motivation and training
Using customer insight and analytics tools to drive continuous improvements
Demonstrating the ROI of customer experience to gain board level support
Integrating digital, social and mobile technology into your customer experience strategy

Join us in November and have the unique opportunity to be a part of this exclusive invitation-only event.

Featured Download

Video

CMO or CCO? Realigning and re-educating your organisation to deliver more value to the customer

In this exclusive interview Isabelle Conner, Global Chief Marketing Officer for Zurich discusses how in order to successfully run a marketing department you must look at it from a customer experience point of view
Restructuring your business to benefit the customer

Chris Aubrey, Vice President, Global Retail Marketing at Adidas shares the story of how they gained 10% market share from key competitor Nike by creating a unique in store experience. This is illustrated by the Virtual Football Wall, which brings the best of online to the offline wall.

PDF

Customer Experience Exchange Post Event Report 2012
In November 2012, the Customer Experience Exchange connected 60 senior customer experience leaders with a selection of the industry’s leading solution providers and analysts to tackle key strategic customer experience challenges and share their wealth of experience. This report outlines session highlights from the meeting, cutting edge content, onsite interviews, and insight into the latest industry trends, a look ahead to 2013 and beyond.
CEM tops the poll as the greatest challenge for customer management professionals

To better understand where the customer management market is headed, IQPC Exchange examined the top 3 challenges facing Chief Customer Officers, VP’s and Directors of Customer Experience. Having asked our global community about their concerns and priorities for the coming year, CEM has topped the poll as the greatest challenge for customer management professionals.
Infographic: How CMOs & Digital Marketers Choose Suppliers

Today's customers are in control. They can spend money anywhere in the world at the click of a button. As a result it is becoming increasingly important to understand your clients, peers and customers. Based on market research, the Customer Management Exchange Network has created this infographic which highlights the business objectives and the process of choosing suppliers in today's hyper-competitive market.