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Customer Insight

CUSTOMER INSIGHT

MEDIA CENTRE HOME Articles Podcasts

Podcasts

• Bruce Temkin speaks with us on his latest research and his upcoming involvement at the Customer Experience Exchange
  Bruce Temkin is widely viewed as a leading expert in how large organizations build differentiation with customer experience. He has worked with hundreds of large organizations on the business strategies, operational processes, organizational structures, leadership, and culture required to create and sustain superior customer relationships. Bruce will be speaking at the Customer Experience Exchange, and in this interview he provides you with a sneak preview into some of the issues he’ll be discussing.

• Steve Plimsoll, Vice President, Global Consulting Services – EMEA for Acxiom joins us to provide us with his insights on using a fully integrated multi-channel marketing ecosystem to meet increasing customer demands and develop a true single view of your customer.

• Gary Schwartz, Senior Vice President of Product Marketing for Confirmit. Gary will be discussing how you can make your customer feedback work for you.

Whitepapers

• Story and Experience - The Making of Brand Legends - Lippincott

We all know the way people interact with brands is continually changing, increasingly so in a more transparent, digital world. To help manage what organisations do about this, we took a sounding of 100 leading brands, tracking them on two critical dimensions: the story that they are telling in communications and the experience they deliver to customers. There were some expected and unexpected findings and some interesting patterns that appeared…

• The Best Practice Guide for Lasting Customer Engagement - Keith Schorah, CEO Syngro

Businesses today are increasingly turning away from traditional survey-based market research, discovering that the information they are seeking is outdated long before it reaches the desk of the person charged with making the resulting business changes. In an age where information overload is common, Enterprise Feedback Management, is able to step in where traditional annual or bi-annual surveys left off.

MEDIA CENTRE HOME Articles Podcasts