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We all know the way people interact with brands is continually changing, increasingly so in a more transparent, digital world. To help manage what organisations do about this, we took a sounding of 100 leading brands, tracking them on two critical dimensions: the story that they are telling in communications and the experience they deliver to customers. There were some expected and unexpected findings and some interesting patterns that appeared…
Businesses today are increasingly turning away from traditional survey-based market research, discovering that the information they are seeking is outdated long before it reaches the desk of the person charged with making the resulting business changes. In an age where information overload is common, Enterprise Feedback Management, is able to step in where traditional annual or bi-annual surveys left off.
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