Customer Insight

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If you’re interested in Customer Insight, then check out HealthUnlocked’s ‘ How a digital healthcare company put the patient experience at the heart of their product development’ presentation at the 2012 Customer Experience Exchange. Download the agenda for more information or request an invitation if you’d like to be considered for a place.


What is Customer Experience videoWhat is Customer Experience?
Ensuring a great multi-channel customer experience, hinges on an organizations’ ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.


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  • Building the business case

    • In this interview Curtis Bingham, CCO Council, discusses 'Building the business case for customer experience' using customer insight and data to appeal to the executive board by demonstrating one of three factors; increasing revenue, decreasing cost or mitigating risk

  • Is unstructured data the greatest corporate challenge?

    • In this interview Marc Anne, VP Customer Insight & Advocacy at Orange Business Services, discusses how unstructured data has become a huge corporate challenge with an exponential increase in data. Moreover he discusses how data is used as a strategic asset with customer, employees and partners alike

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