- Building the business case
In this interview Curtis Bingham, CCO Council, discusses 'Building the business case for customer experience' using customer insight and data to appeal to the executive board by demonstrating one of three factors; increasing revenue, decreasing cost or mitigating risk
- Is unstructured data the greatest corporate challenge?
In this interview Marc Anne, VP Customer Insight & Advocacy at Orange Business Services, discusses how unstructured data has become a huge corporate challenge with an exponential increase in data. Moreover he discusses how data is used as a strategic asset with customer, employees and partners alike