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If you’re interested in Online & Social Customer Management, then check out Microsoft’s ‘How to spark an authentic use of social media both internally and externally’ presentation at the 2012 Customer Experience Exchange. Download the agenda for more information or request an invitation if you’d like to be considered for a place.
What is Customer Experience?
Ensuring a great multi-channel customer experience, hinges on an organizations’ ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.
Moira's research focuses on Channel Design Strategies, Cross-Channel Design Strategies, Customer Experience, Design & Usability Processes, Multichannel Customer Experience, Personas, Phone Self-Service and Web Site Design.
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